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Tendle

Terms of Use

Effective date: August 31, 2026
Version: 1.1

Welcome to Tendle. Tendle is an app made and operated by Inner Dialogue LLC (“Inner Dialogue,” “we,” “us,” or “our”). These Terms of Use (“Terms”) are an agreement between you and Inner Dialogue LLC that governs your use of the Tendle app and related services (together, the “Service”). By creating an account or using Tendle, you agree to these Terms. If you do not agree, please do not use Tendle.

We’ve written these Terms to be as readable as we can make them. A few parts are in formal legal language, and some are in capital letters, because the law requires certain things to be conspicuous. Two sections deserve your attention up front:

Please read Section 2 (Important health and safety disclosures). Tendle is not therapy or medical care.

Please read Section 15 (Dispute resolution). It contains a binding arbitration provision and a class action waiver that affect your legal rights. You may opt out within 30 days.

Your privacy matters just as much as these Terms. Our Privacy Policy explains how we handle your information and is part of the picture too, though it is a separate document.

1. Who can use Tendle

You must be at least 13 years old to use Tendle, or the minimum age required in your country to consent to the processing of your data, whichever is higher. If you are between 13 and 17, you may use Tendle only if your parent or legal guardian has reviewed these Terms and agrees to them on your behalf, and they supervise your use of the Service. By using Tendle, you represent that you meet these requirements and that any information you provide about yourself is accurate.

2. Important health and safety disclosures

Tendle is a self-guided wellness practice. It is designed to help you reflect on difficult thoughts and practice healthier self-talk. It is not, and is not intended to be, a substitute for professional care.

Tendle does not provide medical care, mental health care, therapy, psychotherapy, counseling, diagnosis, or treatment of any kind. Using Tendle does not create a doctor-patient, therapist-client, or any other clinical or professional relationship. Tendle is not a licensed healthcare provider and is not a covered entity under HIPAA. Never disregard professional medical or mental health advice, or delay seeking it, because of anything you read or experience in Tendle.

Tendle’s responses are generated by artificial intelligence. They are not written or reviewed by a human, and they are not the words of a therapist, counselor, or any licensed professional. The AI is a computer program. It cannot feel emotions, and it does not know or understand you the way a person can. AI-generated content may be inaccurate or incomplete, may not fit your situation, and should never be relied on as medical, psychological, legal, financial, or other professional advice. Similar or identical content may be generated for other users.

TENDLE IS NOT FOR EMERGENCIES. IF YOU ARE IN CRISIS, THINKING ABOUT SUICIDE OR SELF-HARM, OR EXPERIENCING A MEDICAL OR PSYCHIATRIC EMERGENCY, DO NOT USE TENDLE. CALL OR TEXT 988 (SUICIDE & CRISIS LIFELINE), TEXT HOME TO 741741 (CRISIS TEXT LINE), CALL 911, OR GO TO THE NEAREST EMERGENCY ROOM.

About Tendle’s safety features. Tendle includes features that try to recognize when something you share may suggest a crisis or emergency, and in those moments the app will pause and show you support resources instead of continuing. These features are automated, they are not perfect, and they cannot catch everything. No one at Inner Dialogue reviews your sessions in real time, and Tendle cannot intervene in an emergency, contact emergency services for you, or check on you. Tendle is not a crisis service, a suicide prevention service, or an emergency response service.

3. Your account

To use Tendle you sign in with your Apple or Google account. You are responsible for keeping your account secure and for all activity that happens under it. You agree to give us accurate information and to let us know at support@tendleapp.com if you believe your account has been compromised.

You can delete your account at any time from within the app. Please note: deleting your account, or deleting the app, does not cancel a paid subscription. Subscriptions are billed by Apple and must be canceled separately in your device settings (see Section 5).

4. The Service

Tendle offers a guided self-talk ritual powered by AI, a library where you can keep and organize the affirmations you create, progress features, and related settings. We are always working to improve Tendle, and the Service will change over time. We may add, modify, or remove features, and we will give you reasonable notice of changes that materially reduce the core functionality you’ve paid for. We may also update, change, or replace the AI technology that powers Tendle at our discretion.

5. Subscriptions, billing, and free sessions

Free sessions. Tendle includes a limited number of free rituals so you can experience the practice before subscribing. After that, a subscription is required for continued rituals.

Fair use. A subscription lifts the free-session limit so you can practice as often as your practice calls for. To keep Tendle stable, affordable, and available to everyone, we apply reasonable technical limits to all accounts, including subscriptions: for example, a ceiling on how many rituals can be created in a day or a month, and on how much spoken affirmation audio can be generated. These limits sit well above ordinary personal use, and a normal practice will not reach them. If you do reach one, your practice becomes available again in the next day or month, depending on the limit. We may adjust these limits to protect the service, and if we change them in a way that would affect how you normally practice, we will give you notice in the app.

Auto-renewing subscriptions. Tendle offers auto-renewing subscriptions (such as weekly, monthly, or annual plans). The price and length of each plan are shown in the app before you buy. Your subscription renews automatically at the end of each period, and your Apple account is charged, unless you cancel at least 24 hours before the current period ends.

Apple handles billing. All purchases are processed by Apple through your Apple account. Inner Dialogue never sees or stores your payment card details.

How to cancel. You can cancel anytime in your device settings: Settings → [your name] → Subscriptions → Tendle. Cancellation takes effect at the end of your current billing period, and you keep access until then. Deleting the Tendle app or deleting your Tendle account does not cancel your subscription. Only canceling through your Apple subscription settings stops future charges.

Refunds. Because Apple processes all payments, refunds are handled by Apple under Apple’s terms and policies, and refund decisions are Apple’s to make. You can request a refund at reportaproblem.apple.com. Except where required by law, payments are non-refundable by Inner Dialogue.

Price changes. If we change subscription prices, the change will apply no earlier than your next renewal, you will receive advance notice through Apple’s standard process (and where required, Apple will ask for your consent), and you can cancel before the new price takes effect.

6. Your content and AI outputs

Your thoughts belong to you. You own the thoughts and other content you share in Tendle (“Your Content”). So that Tendle can work, you grant Inner Dialogue a limited, non-exclusive, worldwide, royalty-free license to host, store, reproduce, process (including through the third-party AI service providers described in our Privacy Policy), and display Your Content, solely to operate, provide, secure, and improve the Service and as described in our Privacy Policy. This license ends when Your Content is deleted from our systems, subject to the retention practices described in the Privacy Policy. We do not use Your Content for advertising, we do not sell it, and we do not use it to train AI models.

Your affirmations belong to you too. To the extent Inner Dialogue holds any right, title, or interest in the AI-generated content Tendle creates for you (such as reflections, release lines, affirmations, and card titles, together “Outputs”), we assign it to you. You can use your Outputs for any personal purpose. Two honest caveats: because of how AI works, similar or identical Outputs may be generated for you and for other users, and your rights in any particular Output extend only to what you receive, not to similar content generated for others. Also, purely AI-generated content may not be protectable by copyright under current law. We retain the right to use Outputs as needed to operate and provide the Service to you (for example, storing your saved cards and generating audio versions).

You are responsible for what you share. Please only share content that is yours to share, and do not include other people’s personal information without their permission.

Feedback. If you send us ideas, suggestions, or feedback, we may use them freely and without compensation or obligation to you.

7. License to use Tendle, and the rules

Your license. We grant you a limited, personal, revocable, non-exclusive, non-transferable license to install and use the Tendle app on Apple devices that you own or control, for your own non-commercial use, in accordance with these Terms and the App Store Usage Rules.

The rules. You agree not to:

  • use Tendle for any unlawful purpose, or in violation of these Terms;

  • use Tendle as a substitute for professional care, or in an emergency;

  • attempt to reverse engineer, decompile, or extract the source code, models, prompts, or other non-public elements of the Service, except to the extent applicable law expressly permits;

  • attempt to manipulate, jailbreak, or misuse the AI, or to circumvent usage limits, safety features, or technical protections;

  • access the Service by automated means, or scrape, harvest, or copy content from it;

  • interfere with or disrupt the Service or its infrastructure;

  • use Tendle to harass, abuse, threaten, or harm anyone, or to generate content that is unlawful or intended to harm others;

  • share another person’s personal information without their consent;

  • sublicense, sell, rent, or transfer your access to the Service.

We have zero tolerance for objectionable content and abusive behavior. We may remove content, restrict features, or suspend or terminate accounts that violate these rules. If you encounter something concerning, contact us at support@tendleapp.com and we will respond promptly.

8. Third-party services

Tendle relies on third-party services, including AI processing and voice providers, sign-in providers (Apple and Google), and Apple’s App Store, as described in our Privacy Policy. Your use of third-party services is subject to their own terms, and you agree to comply with any third-party terms that apply to your use of Tendle. We are not responsible for third-party services we do not control. Tendle may also contain links to external resources (such as crisis support services); those organizations are independent of us.

9. Assumption of risk

Tendle invites you to reflect on difficult thoughts and feelings. That kind of reflection can bring up strong or uncomfortable emotions. By using Tendle, you acknowledge this and choose to engage with the practice voluntarily. If the practice ever feels like too much, please stop and consider talking to someone you trust or a professional. Section 2’s resources are always available.

10. Disclaimer of warranties

We work hard to make Tendle excellent, but we provide it “AS IS” and “AS AVAILABLE.” To the maximum extent permitted by law, Inner Dialogue disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, and uninterrupted or error-free operation. We do not warrant that AI-generated content will be accurate, appropriate, or beneficial for you. Some jurisdictions do not allow the exclusion of implied warranties, so some of the above may not apply to you.

11. Limitation of liability

To the maximum extent permitted by law: (a) Inner Dialogue will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost data, or loss of goodwill, arising out of or relating to the Service or these Terms; and (b) Inner Dialogue’s total liability for all claims arising out of or relating to the Service or these Terms will not exceed the greater of (i) the amounts you paid for the Service in the 12 months before the claim arose or (ii) one hundred US dollars ($100).

Nothing in these Terms limits or excludes liability for fraud, fraudulent misrepresentation, willful misconduct, gross negligence, death or personal injury caused by negligence where such limits are prohibited, or any other liability that cannot be limited or excluded under applicable law. Some jurisdictions do not allow certain limitations of liability, so some of the above may not apply to you. If you are a New Jersey resident, the provisions of Sections 10 and 11 apply to you only to the extent permitted by New Jersey law, and nothing in these Terms limits any right you have that cannot be limited under New Jersey law.

12. Indemnification

If your unlawful use of the Service, or your violation of these Terms, causes a third party to bring a claim against Inner Dialogue, you agree to indemnify and hold Inner Dialogue harmless from the resulting damages, losses, and reasonable expenses (including reasonable attorneys’ fees), to the extent caused by your unlawful use or violation. This obligation does not apply to the extent a claim arises from our own breach of these Terms or our own wrongdoing.

13. Term and termination

These Terms apply for as long as you use Tendle. You can stop using Tendle and delete your account at any time (remember to cancel any subscription separately through Apple, as described in Section 5).

We may suspend or terminate your access immediately if you materially violate these Terms, if we reasonably believe your use creates risk or legal exposure for us or others, or if we are required to by law. We may also terminate the Service or your access without cause on at least 30 days’ notice. If we terminate without cause while you have an active paid subscription, you may request a refund of the unused portion from Apple, and we will not oppose that request. Termination for cause does not entitle you to a refund except where the law requires one.

Sections that by their nature should survive termination do survive, including Sections 2, 6 (the licenses and assignments), 9, 10, 11, 12, 15, 16, 17, 18, and 19.

14. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will notify you in the app (and by email where appropriate) at least 30 days before they take effect, and the changes will apply prospectively only. If you keep using Tendle after the effective date, the updated Terms apply to you. If you do not agree with a change, you may stop using the Service and cancel your subscription before the change takes effect. Changes to Section 15 (Dispute Resolution) will not apply to disputes that arose before the change, and any new arbitration terms will come with a fresh 30-day opt-out right. The effective date and version at the top of this document always identify the current Terms, and we keep prior versions available on request.

15. Dispute resolution: arbitration agreement and class action waiver

Please read this section carefully. It affects your legal rights.

Let’s talk first. Before starting any formal proceeding, you and we each agree to first send the other a written description of the dispute (to support@tendleapp.com, or to your account email) and to try in good faith to resolve it informally for at least 60 days. Most issues can be solved this way, faster and more pleasantly than any legal process.

Agreement to arbitrate. If we can’t resolve a dispute informally, you and Inner Dialogue agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by binding individual arbitration, rather than in court, administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules and, where applicable, its Mass Arbitration Supplementary Rules. Judgment on the award may be entered in any court with jurisdiction. The Federal Arbitration Act governs this section.

Exceptions. Either party may bring an individual claim in small claims court instead of arbitrating, and either party may seek injunctive relief in court for infringement or misuse of intellectual property. This section does not waive your right to seek public injunctive relief where that right cannot be waived under applicable law (including under California’s McGill rule), and any claim for public injunctive relief will be decided by a court after arbitration of all other claims.

Fees and process. Arbitration will be conducted by a single neutral arbitrator, in English, and may proceed by videoconference or based on written submissions where the AAA rules allow. You will not be required to pay AAA filing, administration, or arbitrator fees beyond the consumer filing fee set by the AAA Consumer Rules; we pay the rest. Each side bears its own attorneys’ fees unless applicable law provides otherwise. Both sides retain the same rights to appeal or challenge an award that they would have under the Federal Arbitration Act.

If many similar claims are filed. If 25 or more similar arbitration demands are filed against us by the same or coordinated counsel, the parties agree that the AAA’s Mass Arbitration Supplementary Rules will apply, and claims may be resolved in staged batches. Statutes of limitations are tolled for all claimants from the date a compliant demand is filed until that claimant’s arbitration concludes. No decision in one claimant’s arbitration will be binding or precedential in another’s without that claimant’s consent. If a claimant’s arbitration has not commenced within 18 months of their demand due to the staging process, that claimant or Inner Dialogue may elect to have that claim proceed in court instead.

CLASS ACTION WAIVER. YOU AND INNER DIALOGUE EACH AGREE THAT DISPUTES WILL BE RESOLVED ONLY ON AN INDIVIDUAL BASIS, AND EACH WAIVES THE RIGHT TO PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR OTHER REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE CLAIMS OR PRESIDE OVER ANY FORM OF REPRESENTATIVE PROCEEDING.

JURY TRIAL WAIVER. FOR ANY CLAIM THAT PROCEEDS IN COURT RATHER THAN ARBITRATION, YOU AND INNER DIALOGUE EACH WAIVE THE RIGHT TO A TRIAL BY JURY TO THE EXTENT PERMITTED BY LAW.

Your right to opt out. You can reject this arbitration agreement and class action waiver, with no effect on any other part of these Terms or your use of Tendle, by emailing support@tendleapp.com with the subject line “Arbitration Opt-Out” from your account email within 30 days of first accepting these Terms (or within 30 days of any updated arbitration terms). Include your name and a statement that you opt out of arbitration.

Where this section does not apply. This section does not apply to you if you are a consumer in the European Union, the United Kingdom, Switzerland, or Quebec, or anywhere else that prohibits mandatory pre-dispute consumer arbitration or class waivers. In those places, you may bring claims in your local courts, and nothing in these Terms limits your non-waivable consumer rights.

Severability of this section. If the class action waiver is found unenforceable as to a particular claim, that claim (and only that claim) will proceed in court rather than arbitration, and the rest of this section remains in effect. If any other part of this section is found unenforceable, it will be severed and the remainder enforced.

16. Governing law and venue

These Terms are governed by the laws of the State of California, without regard to conflict-of-law rules, except that the Federal Arbitration Act governs Section 15. Any claim not subject to arbitration will be brought in the state or federal courts located in Sacramento County, California, and both parties consent to that venue. If you are a consumer in a jurisdiction whose law requires otherwise, you retain the benefit of the mandatory consumer protections and courts of your home jurisdiction.

17. Apple App Store terms

Because Tendle is distributed through Apple’s App Store, the following terms apply and are required by Apple:

  1. These Terms are an agreement between you and Inner Dialogue only, not with Apple. Inner Dialogue, not Apple, is solely responsible for the Service and its content. These Terms do not contain usage rules that conflict with the Apple Media Services Terms and Conditions.

  2. The license in Section 7 is limited to a non-transferable license to use Tendle on Apple-branded products that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms, except that Tendle may be accessed by other accounts associated with you via Family Sharing or volume purchasing.

  3. Inner Dialogue, not Apple, is solely responsible for providing any maintenance and support for Tendle. Apple has no obligation whatsoever to furnish any maintenance or support services for the app.

  4. Inner Dialogue is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If Tendle fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price to you. To the maximum extent permitted by law, Apple has no other warranty obligation with respect to Tendle, and any other warranty-related claims, losses, liabilities, damages, costs, or expenses are Inner Dialogue’s sole responsibility.

  5. Inner Dialogue, not Apple, is responsible for addressing any claims by you or any third party relating to Tendle or your possession or use of it, including product liability claims, claims that the app fails to conform to legal or regulatory requirements, and claims under consumer protection, privacy, or similar laws.

  6. In the event of any third-party claim that Tendle or your possession and use of it infringes that party’s intellectual property rights, Inner Dialogue, not Apple, is solely responsible for the investigation, defense, settlement, and discharge of the claim.

  7. You represent and warrant that you are not located in a country subject to a US Government embargo or designated by the US Government as a “terrorist supporting” country, and that you are not listed on any US Government list of prohibited or restricted parties.

  8. Questions, complaints, or claims regarding Tendle should be directed to: Inner Dialogue LLC, 2108 N St, Ste N, Sacramento, CA 95816, United States; support@tendleapp.com.

  9. You must comply with applicable third-party terms of agreement when using Tendle.

  10. Apple and Apple’s subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance, Apple has the right (and is deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

18. International and consumer rights

If you are a consumer in the European Union, United Kingdom, or Switzerland: nothing in these Terms affects your statutory rights, including your rights relating to digital content quality and your 14-day right of withdrawal, which for App Store purchases is handled through Apple. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be excluded under your local law. Section 15 (arbitration) does not apply to you, and you may bring claims in the courts of your country of residence under your local law.

If you are a consumer in Canada: Section 15 does not apply to you where your provincial law (including Quebec’s Consumer Protection Act) prohibits mandatory arbitration or class waivers, and nothing in these Terms limits your non-waivable rights under provincial consumer protection law.

Nothing in these Terms restricts your right to post honest reviews of Tendle anywhere you like.

19. General

Severability. If any provision of these Terms is found unenforceable, it will be modified to the minimum extent necessary or severed, and the rest of the Terms remain in effect.

Assignment. You may not assign these Terms. We may assign them in connection with a merger, acquisition, or sale of assets, in which case these Terms continue to protect you.

Entire agreement. These Terms, together with the Privacy Policy and any terms presented with specific features, are the entire agreement between you and Inner Dialogue about the Service.

No waiver. If we don’t enforce a provision, that is not a waiver of our right to enforce it later.

Export compliance. You agree to comply with applicable export control laws in your use of the Service.

Notices. We may provide notices in the app or to your account email. You can send notices to support@tendleapp.com or to our mailing address below.

Electronic communications. You consent to receive communications from us electronically, and you agree that electronic communications satisfy any legal requirement that communications be in writing.

20. Contact us

Inner Dialogue LLC
2108 N St, Ste N
Sacramento, CA 95816
United States

Support and legal notices: support@tendleapp.com
Privacy requests: privacy@tendleapp.com